Did you know that yesterday (June 30th) was World Social Media Day?
Oh yes, there’s a day to celebrate Social Media (SM) too!
Launched by Mashable in 2010, SM day was born as a way to recognize it’s impact on global communication.
SM has transformed our world in ways that couldn’t have been predicted. The evolution of communication from telephones & fax to the ever-growing world of SM has been nothing short of magical.
The 1st ever social network was Six Degrees, in 1997, used to upload photos & connect with others.
Interestingly, LinkedIn started in 2002, was the first major platform on the SM landscape. Yet, it took a pandemic for a major chunk of us to be active in that platform.
Fast forward to 2020, SM has become so prominent & also extremely controversial, with its use & abuse, reaching its all time high.
Recently, UN announced the launch of ‘Pause’ initiative to counter misinformation, in efforts to create a kind of social norm of take-care-before-you-share.
Even a TV channel like Comedy Central came up with their Showfluencers Campaign this year, where they gave their audience the chance to choose their favourite show & its episodes, through SM, to be aired on the occasion.
Does this indicate that the demise of SM is near? Or will SM ride on its unpredictability & surge again?
What are your thoughts? Let me know in the comments below.